Equilibrium Intertrade
Powering the Coffee Supply Chain
Equilibrium Intertrade supplies coffee, beverage ingredients, and equipment to homes and businesses across the Philippines.
Our relationship began with building Curve’s retail store. Following that project, EQ asked us to move its main retail and wholesale store from WooCommerce to Shopify, with its customer pricing and business processes accounted for in the migration.
The Challenge
EQ serves customers buying for different purposes, from coffee for home to ingredients and equipment for cafés, hotels, restaurants, and offices. Wholesale accounts also have their own pricing arrangements.
The move to Shopify needed to accommodate those differences within one store. Retail customers needed a straightforward way to browse and buy, while wholesale customers needed access to the prices assigned to their accounts.
The work also extended beyond checkout. Online sales had to fit the existing business system and the processes EQ uses to manage customer accounts and orders.
What We Worked On
Bringing retail and wholesale into one store
The migration brought EQ’s catalogue and online ordering onto Shopify. Customers could explore products by brand, category, and intended use, whether choosing ingredients or finding equipment suited to their business.
Wholesale pricing was set up around customer accounts. This allowed EQ to offer retail shopping and account-specific business pricing through the same store.
Aligning Shopify with daily operations
We worked with EQ and its SAP provider to connect Shopify with SAP, its business management system. The collaboration aligned the Shopify implementation with the processes used to manage sales.
Training covered customer accounts and sales orders in Shopify, with guidance on how those tasks fit EQ’s business processes. This helped staff understand how to use the new platform within their existing responsibilities.
What Changed
Retail and wholesale customers can order through EQ’s Shopify store, with business accounts accessing their assigned pricing.
Online selling is connected with the existing business system, and staff received practical guidance for managing customer accounts and sales orders on the new platform.
Why It Matters
EQ could move to Shopify while retaining the distinction between retail purchases and wholesale account arrangements. Both became part of one store built around its customers.
The migration also accounted for how the business manages transactions beyond the store. That meant adopting a new selling platform with its existing operations in mind.
What’s next for your business?
Talk through your plans, the challenges your team is facing, and what you need from your Shopify setup. A discovery call is a chance to discuss where Press Start can contribute.
Book a 30-minute discovery call.