The Burger Joint
A Local Classic,
Built for the Future
The Burger Joint has been a staple in Cebu City’s food scene since 2000, serving fresh, made-to-order burgers that locals love. As one of our longest-standing partners, we’ve helped TBJ strengthen its brand, expand its marketing reach, and scale its business online.
The Challenge
As The Burger Joint grew, they needed to adapt to evolving customer expectations and digital trends. Their key challenges included:
Building a stronger digital presence to connect with customers and drive orders.
Implementing an efficient online ordering system to streamline deliveries and replace manual processes.
Developing strategic campaigns to promote in-store and online sales.
Evolving their brand identity to remain competitive in a changing food industry.
Our Solution
We’ve worked closely with The Burger Joint to drive their digital transformation through:
Brand Marketing: Strengthened TBJ’s identity with cohesive branding, engaging campaigns, and marketing materials that connect with customers.
Shopify-Powered Online Ordering: Launched tbjdelivery.com, automating order management and delivery tracking to enhance customer convenience.
Local Marketing Optimization: Implemented tools to improve their presence on maps and local search platforms, making it easier for customers to find their nearest branch.
Continuous Digital Optimization: As TBJ expands, we refine their digital strategy, update their online presence, and explore new ways to engage customers.
Results
From a well-loved local burger joint to a digitally powered brand, TBJ now thrives both online and in-store. With a stronger digital presence, an efficient ordering system, and ongoing marketing innovation, The Burger Joint Cebu is positioned for sustained growth.
