Lines & Colours
Making Room
for Growth.
Lines & Colours offers furniture, lighting, and home accessories for homes and commercial spaces, alongside styling and furnishing services.
As the business grew, its Shopify store needed to make a wide collection easier to shop and simpler to manage. Together, we improved how customers find and select pieces, organized the product catalog, and helped the team manage the work behind each sale.
The Challenge
With an extensive range of furniture, lighting, and accessories, finding pieces suited to a particular space meant narrowing down many options. Customers furnishing a home and designers selecting for clients also needed a way to keep their choices together before ordering.
Behind the scenes, the growing catalog needed more consistent product information and categories, so the team could maintain the range and handle daily store operations more easily.
What We Worked On
Choosing pieces for a space
We organized the range around how customers look for furniture, with clearer navigation and filters to help narrow their choices.
Wishlists helped them keep suitable pieces together. Customers could save options for their homes, while interior designer partners could assemble selections for clients.
Organizing the catalog
The product catalog was organized to support both online shopping and showroom sales. Products were organized consistently by type and relevant details. That structure powered customer filters and helped group items into the right collections, while giving the team a repeatable way to maintain the catalog.
Hands-on training and practical guides covered product and inventory management, creating draft orders, and fulfilling orders. The team also learned how to maintain collections, filters, and content.
What Changed
Customers could narrow the collection through filters and save pieces to a wishlist, whether furnishing their own space or selecting for a client.
The team had a more organized catalog to work with online and in the showroom. A consistent process for maintaining products, supported by practical guides, made day-to-day work easier.
Why It Mattered
The store supported the planning and consideration that goes into furnishing a space, from exploring possibilities to putting a selection together before buying.
The same product organization supported the people serving customers in the showroom and maintaining the catalog. As the range grew, the team had a shared structure to build on and the practical knowledge to maintain it.
Working with Press Start was a big step forward. As our business grew, we encountered challenges that we couldn’t solve on our own. The Press Start team took the time to understand our needs and found solutions to what we wanted.
They implemented a product filtering system to make browsing our extensive collection easier and improved the overall flow for better user experience. Beyond enhancing the customer experience, they also helped streamline and organize our back-office operations, making our day-to-day processes easier.
Their expertise, implementation, and hands-on training were exactly what we needed to support our growing business.
— Charlene Badilles, Lines & Colours
What’s next for your business?
Talk through your plans, the challenges your team is facing, and what you need from your Shopify setup. A discovery call is a chance to discuss where Press Start can contribute.
Book a 30-minute discovery call.