iStore Philippines
Beyond The Store
iStore sells Apple products and accessories and provides repair and technical services through its branches in the Philippines.
We helped establish its Shopify store so customers could shop online and arrange service for devices they already owned. The relationship continued as iStore introduced new products, offers, and ways for customers to buy.
The Challenge
A customer’s relationship with iStore starts when they purchase a device. From there, they may return for accessories, technical help, repairs, or their next upgrade.
The online store needed to reflect that broader role. It had to serve people ready to buy and those looking for help, with product information, service details, and clear next steps.
Behind that experience was the ongoing work of retail. New devices arrived, promotions changed, and service rates needed updating. iStore needed an online channel that could keep pace with the business.
What We Worked On
Bringing shopping and service together
The Shopify store extended iStore’s service beyond its branches. Customers could browse devices and accessories, place an order, or arrange help with a product they already owned.
We implemented appointment booking in Shopify, giving customers a way to schedule in-person service or a virtual checkup. Repair information and rates helped them understand their options before booking.
The store also had to follow Apple’s strict brand guidelines while accommodating iStore’s own products, services, and promotions.
Keeping pace with the retail calendar
The relationship continued as new devices arrived and offers changed. Support helped iStore prepare for product launches and preorders, with the relevant products and information ready for customers.
Different offers also called for different information. Open-box and demonstration units needed to be distinguished from new stock, while trade-in customers needed to understand the program and reach iStore’s trade-in partner.
The work helped the store accommodate those buying decisions alongside regular retail sales. Staff received product-listing guidance so they could maintain the catalogue, with continued help preparing for upcoming campaigns.
What Changed
Customers could purchase online and book service through Shopify. They could review repair information, arrange an appointment, or explore trade-in options before visiting a branch.
Staff had guidance for maintaining product listings and continued help preparing the store for new releases and offers. The online channel became part of the ongoing retail work, supporting both everyday customer needs and scheduled campaigns.
Why It Matters
For a retailer that also provides technical services, a purchase opens the door to a longer customer relationship. Accessories, repairs, and upgrades give people reasons to return.
Bringing shopping and service online helps iStore serve those needs between branch visits. Continued attention keeps products, offers, and service information ready for customers whenever they need them.
What’s next for your business?
Talk through your plans, the challenges your team is facing, and what you need from your Shopify setup. A discovery call is a chance to discuss where Press Start can contribute.
Book a 30-minute discovery call.